Insights

How we think about building useful AI

Occasional writing on honest economics, building in Perth, and designing products around evidence rather than hype.

AllCompanyPrinciplesProduct

Building School Scope around evidence, not rankings

School league tables are simple, popular and often misleading. Here's how we're approaching school comparison differently.

Building a product company in one of the world's most isolated cities is a deliberate choice. Here's the thinking behind it.

Why we price Swan Labs products around real costs and clear value, and what that means for the people who use them.